Arrows

The Brief in Brief

The Brief

Arrows brought Founders Makers in to:

• Reposition the brand to reflect its expertise in high-impact tech recruitment.
  
• Develop a new visual identity and brand system that conveys precision, agility, and trust.
  
• Align messaging and design with the company’s business strategy, targeting clients scaling with purpose rather than chasing hypergrowth.
  
  

What We Did‍

We partnered closely with Arrows to create a brand that communicates both technical expertise and human approachability:

Visual Identity

Designed an angular, custom ‘A’ mark with a hidden arrow, paired with bold, condensed typography and a vibrant accent colour palette balanced by cool neutrals.

Brand System

Developed a flexible identity system including motion, iconography, and 45° cutaways that convey agility and forward movement across digital, social, and physical touchpoints.

Messaging & Narrative

Refined positioning around the idea of “Specialists in Precision”, speaking directly to clients’ needs for clarity, speed, and measured growth.

Strategy

Ensured that the brand reflects the company’s evolution from legacy recruiter to strategic tech talent partner, building credibility and confidence in their new market focus.

The Results‍

The rebrand positions Arrows as a modern, forward-thinking leader in tech recruitment:

• Clearly communicates their focus on AI, data, and cyber talent, reinforcing their expertise in emerging tech.
  
• Provides a cohesive, scalable identity system that works across web, social, and client-facing materials.
  
• Signals to clients and candidates that Arrows is precise, reliable, and built for the future of tech recruitment.

Arrows 2.0 is precise, measured, and built for what’s next.

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