Crunchits

Industry

FMCG

What we did

Brand Naming

Visual Identity

Verbal Identity

Packaging Application

Packaging that Punches Above its Weight

Crunchits approached us to create a bold, flavour-first identity for their Crunchits, that would allow the British challenger brand to hold its own and make an impact in a crowded category.

Positioned as something that people would happily pick up with their lunch or with a pint, with taste and satisfaction in mind, the new identity feels fresh yet familiar, is packed full of flavour, and feels confident in its bold personality and iconic name. Now the 3rd best selling snack on EasyJet.

The brand also recently won The Grocer's new product and packaging awards.

The Brief in Brief:

The North Star

Create a brand ID and packaging that put flavour and texture at the heart of everything.

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What really needed to be done

Recognising the need for packaging that would resonate with consumers and differentiate Crunchits in a crowded market.

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The Slingshot

Create and brand a healthy product that’s positioned as something that you’d happily order with a pint.

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The Results:

Packaging Perfection

Attention to detail and a deep understanding of consumer preferences led us to a design that showcased the unique flavours of Crunchits and communicated the products unique texture and satisfying crunch.

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Shelf Appeal

‍With eye-catching aesthetics and cohesive branding, the new packaging design proved to be a game-changer, grabbing the attention of shoppers and enticing them to explore the Crunchits™ range.

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Market Impact

The packaging's effectiveness secured strong early listings, including a premier spot on Ocado, and impressive sales performance on Easyjet.

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CREDIT

Faraz Aghaei / Creative Director

Mark Crowley / Design Director

Katie Hamilton / Production Lead

Revenue in January