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Crunchits

Industry

FMCG

What we did

Brand Naming

Visual Identity

Verbal Identity

Packaging Application

Bold Flavour, Big Personality

Crunchits came to us with a clear ambition: To create a bold, flavour-first identity that would help this British challenger brand stand out in a saturated snack market.

We developed a brand world that’s confident, crave worthy, and instantly recognisable. Something you’d grab without hesitation, whether with your lunchtime sandwich or a pint at the pub. The new identity is fresh yet familiar, built around the idea of bold satisfaction and packed with flavour appeal.

Crunchits is now the 3rd best-selling snack on EasyJet and has just scooped The Grocer’s New Product and Packaging Award.

The Brief in Brief

The North Star

Build a brand and pack that shouts flavour and crunch - loud enough to turn heads, sharp enough to stick.

What Needed Doing

Create something that doesn’t just sit on shelf, but jumps off it. Crunchits needed to feel different, look delicious, and be impossible to ignore.

The Slingshot

Wrap a healthier snack in a brand that feels more like a pub favourite than a health aisle compromise. Something you’d proudly order with a pint (and probably go back for seconds).

The Results

Packaging that Pops

We sweated the small stuff - from flavour cues to texture hints, to create a pack that looks as punchy as it tastes. The result? A design that does the talking (and the crunching).

Shelf Appeal

With bold colours, confident typography, and a flavour-forward attitude, Crunchits now stands out like a crisp packet in a sea of sameness and gets picked up just as quickly.

The Slingshot

From prime placement on Ocado to becoming the #3 best-selling snack on EasyJet, Crunchits didn’t just show up — it took off.

CREDIT

Revenue in January