Summary
The Brief in Brief
To evolve Founders Law’s brand into one that better represents their approachable, human-centred ethos. This included a website, brand toolkit and visual direction that would resonate with their clients and reflect the personalities of the people behind the legal advice.
The North Star
Bring the humans behind the legal work to the front
Founders Law needed a brand that felt more like the people who run it: thoughtful, down-to-earth, and quietly confident. Less legalese and corporate gloss, more real humans doing really good work.
What really needed to be done
We needed to strip away the high-contrast, tech-driven aesthetic and create something that felt genuinely welcoming. That meant changing not just how the brand looked, but how it behaved, placing personality at the centre and balancing structure with warmth.
