The Brief in Brief
North Star
Shake up the home cleaning world by showcasing Homethings as the eco‑friendly, refillable cleaning game‑changer, amplifying their message to the masses and transforming UK home cleaning habits.
What Really Needed to Be Done
Realising that environmental messages often come across as doom and gloom, we decided to mix things up. We aimed to highlight big sustainable issues in home care in a fun, relatable, and non-preachy way.
The Slingshot
We brought The Tap Man to life, embodying Homethings' "Just Add Tap" trademarked slogan. This simple, silly and impactful creative solution captured Homethings' disruptor mindset.
The Results
Competition Finalists
Finalists in Sky’s Zero Footprint Fund, securing £250K worth of TV slots across the SKY network.
Viral Success
The TikTok campaign quickly surpassed 1 million views in under 24 hours.
Widespread Media Coverage
Featured in Time Out, Yahoo UK and Ireland, Secret London, My London, and other outlets, totalling 15 pieces of traditional media coverage.
Social Media Reach
Achieved 3.5 million views, significantly boosting brand awareness and engaging a wide audience with Homethings' sustainable mission.
