The Brief in Brief
To distil Lw3’s brand proposition into an easily understandable and engaging format, retaining its unique voice and authenticity while broadening its appeal. This meant delivering a refreshed brand identity and suite of digital and physical assets that brought the brand to life.
The North Star
To Keep Our Unique Authenticity but Widen Our Appeal
Lw3 needed a brand and digital expression that felt as distinctive and human as the events themselves: intimate, humorous, and uncompromisingly high calibre.
What really needed to be done
We needed to position Lw3 as a breath of fresh air in the often stale world of financial events. That meant moving beyond typical corporate branding and creating something more personal, more human, and undeniably more Lw3.
We developed three guiding brand principles to anchor the creative:
- Elusive & Allure: Carefully curated, intimate events where exclusivity meets inclusivity
- Vision Over Convention: Content designed to shift perspectives, inspired by Web 3.0’s ethos
- Intimacy: Every touchpoint designed to feel deeply personal and memorable, laced with Lw3’s signature sense of humour
The Slingshot
“Nothing to see here” – A bold, tongue-in-cheek tagline that perfectly captured the brand’s elusive, unapologetic attitude while hinting at the transformational experiences happening behind the scenes. Supported by a distinctive visual language built around concealment, layering and symbolism.
