The Brief in Brief
The Brief
Major Players brought Founders Makers in to:
- Redefine their brand strategy, narrative, and identity.
- Create a new website that reflects their legacy while positioning them as bold, forward-thinking trailblazers.
- Ensure the refreshed brand feels authentic, purposeful, and unapologetically “Major.”
What We Did
We worked closely with the Major Players team to craft a brand evolution rooted in clarity, purpose, and momentum:
- Brand Strategy & Narrative: Developed a refreshed strategy balancing heritage with future growth.
- Visual Identity: Created a bold, fresh identity that communicates confidence and leadership.
- Website: Built a seamless, user-friendly site that tells their story and elevates their digital presence.
- Core Idea: Guided everything with one principle — “Make Moves That Matter.”
Every element was designed to honour their legacy while supercharging the brand for the future, creating a cohesive experience across all touchpoints.
The Results
A new brand identity
A brand identity that successfully blends heritage with forward momentum.
A record-breaking website launch
Over 6,000+ website visits on launch day alone.
Positioned as Industry Trailblazers
Clearer positioning for Major Players, as ready for the next chapter of growth. A brand that stays true to what made Major Players iconic, while giving them the tools, story, and presence to lead confidently into the future.
