The Brief in Brief
The Brief
- Redefine their brand strategy, narrative, and visual identity.
- Develop a modular identity system that scales across product UI, communications, and onboarding.
- Ensure the new brand embodies clarity, confidence, and momentum, reflecting Moyasar’s technical sophistication while remaining approachable and regionally relevant.
What We Did
We worked closely with the Moyasar team to craft a brand that translates infrastructure into an intuitive, human experience:
Visual Identity
Refined the logomark into a grid-built system, expanded the colour palette to deep hues and clean neutrals, and designed a typographic system that nods to both code and commerce.
Brand System
Created a flexible identity that scales across digital platforms, onboarding, and marketing materials.
Messaging & Narrative
Developed a tone of voice that is quietly authoritative, positioning Moyasar as a trusted, technically advanced partner.
Strategy
Positioned Moyasar as a foundational enabler for others to build, highlighting simplification, speed, and regional optimism.
The Results
The rebrand positions Moyasar as a market-leading infrastructure partner:
- The new identity reflects Moyasar’s transition from startup to trusted financial partner in Saudi Arabia and beyond.
- It provides a system built to scale with the business, enabling 6,000+ clients across startups, corporates, and government to operate confidently.
- The refreshed brand communicates technical authority while remaining approachable, making complex payment systems feel simple and trusted.
With Moyasar, Anything is Possible.
