Stobbs

Industry

Law & LegalTech

What we did

Campaign

Brand Strategy

Content Production

Activations

Digital Campaign Production

The Vandalisers

Intellectual property law is a world drowning in beige. Every firm says the same thing, looks the same way, and markets itself with the same lifeless language. For a company built on originality like Stobbs, that was a problem — because when your business is protecting creativity, your brand should feel creative too.

The Brief in Brief

The Brief‍

We were brought in to help Stobbs challenge the tired norms of IP law and show that they aren’t like every other law firm.

The goal was:

Launch Stobbs in the U.S. with a smart, efficient digital campaign that would cut through the noise.
Reassert their difference in the UK, proving that IP can be a commercial growth driver, not a legal burden.

So we decided to vandalise the legal playbook.
‍

What We Did ‍

On the Fence LLP

We built “On The Fence LLP,” a fake law firm designed to be the most boring in history — all grey branding, empty jargon, and corporate clichés. It looked exactly like every other dull legal brand out there (on purpose).

Then we vandalised it.

We teamed up with an anonymous graffiti artist to tag our fake ads live in Hackney — turning soulless lawyer billboards into bold, brutally honest critiques of the IP industry. What started as a dull OOH placement became a statement of intent.

We Amplified it with A global media campaign.

Digital OOH, LinkedIn, Meta, and Google ads carried the vandalised visuals and messaging across both the UK and the U.S.

The creative hit during the International Trademark Association (INTA) Annual Meeting, reaching CMOs, GCs, and brand leaders rethinking how IP drives growth.

Then we made it into a movement.

Beyond the stunt, we rolled out a fully integrated, multi-market strategy — lead magnets, brochures, and digital touch points all carrying the same rebellious spirit. Every asset redefined how IP could look, sound, and sell.

The Results

The campaign didn’t just grab attention — it rewrote expectations for what B2B creativity can do.

Over four million eyeballs (from two million heads) on our campaign, and over 120,000 engagements.
Massive spikes in brand searches, mentions, and engagement.
And most importantly, a clear shift in perception: Stobbs isn’t just another legal firm — they’re a creative force helping brands grow.

Because in a world where only 5% of B2B buyers are in-market at any given time, being memorable isn’t optional — it’s essential. And Stobbs proved that the most rebellious thing a law firm can do is tell the truth… in spray paint.