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Some brands arrive fully formed. Little Moons arrived as a wonderful product with a lot of growing to do. We’ve been beside them from the very first steps, helping a small mochi brand become one of the most loved names in the UK freezer aisle.
When we first met the Little Moons team, they had a product people adored the moment they tried it. The problem was, most people hadn’t tried it yet. Mochi was still unfamiliar to many UK shoppers. So how do you turn something people have never heard of into something they can't wait to get their mitts on?
Social was a natural place to start. We developed a distinctive voice and visual style, creating content that captured this balance of comfort and curiosity. The kind people actually want to stop for, share and tell their mates about.
When we first met the Little Moons team, they had a product people adored the moment they tried it. The problem was, most people hadn’t tried it yet. Mochi was still unfamiliar to many UK shoppers. So how do you turn something people have never heard of into something they can't wait to get their mitts on?
Social was a natural place to start. We developed a distinctive voice and visual style, creating content that captured this balance of comfort and curiosity. The kind people actually want to stop for, share and tell their mates about.
What makes this partnership special is that we've never stood still. As Little Moons has grown, so has our creative ambition. We've continued to find new ways to surprise people, while staying true to everything that made the brand so loveable in the first place.
Today, Little Moons is no longer the newcomer explaining what mochi is. It's a household name, with devoted fans, an international presence and a personality that's every bit as distinctive as the product. And we're still finding new ways to surprise people.
